March Business Breakfast – Website Effectiveness

Posted: 5th Feb
Harts Business Breakfast 7th March 2018

The first Harts Business Breakfast event of 2018 will be held on 7th March at our offices in Macclesfield.

The focus will be around determining the effectiveness of your business website, and our speaker will be Steve Bowers of Seven Communications Limited.

Steve will discuss how businesses can find the Return on their Investment (ROI) a challenge and it shouldn’t be seen as an obligatory marketing channel and that there are many tools available to give a deep insight into a website and its appeal to an audience. The most powerful of these is Google Analytics – a free resource with a huge range of measurement tools which will pinpoint how your audience engages with your site, which areas to focus on for development, which have the greatest appeal, and how to calculate whether the marketing budget is being well-spent.

This non-technical presentation gives an overview of Analytics, the website design elements which will heighten audience response, and how to develop a site that will match the business objectives for the least wasted expenditure.

To book onto this FREE event, go to our Eventbrite booking form